Invest in Employees: Train Them

Management training essential for small business success. Management training is a game-changer for small businesses because it strengthens the very backbone of the company – its current and future leadership.  In a small business, every decision, process, and relationship has a direct and often immediate impact on performance, so having skilled managers isn’t just “nice to have,” it’s mission-critical. Despite…

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Beyond the Stamp: How USPS Promotions Supercharge Direct Mail

USPS promotions have become a powerful tool for marketers looking to stretch their budgets and enhance campaign performance, but their value goes well beyond postage discounts. On August 7, Kate Sanders, Omnichannel Product Development Manager at BCC Software, will lead a webinar that dives into how these programs can be leveraged to drive higher engagement, increase impressions, and deliver stronger…

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Data Reveals Worsening Service

Despite regular claims of “steady” service, the Postal Service’s own data shows that the only steadiness of service is in its worsening. Though the agency has granular service performance data, by weeks and months if not days; by geographic area if not by ZIP Code and processing facility; and by specific products within the classes of mail, what it chooses…

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