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Category: Guest Authors

Extended Producer Responsibility: Our Legal Advisors Offer Guidance

The issue of extended producer responsibility is a growing concern for commercial mail producers, so our legal advisors from Brann & Issacson have offered our subscribers some guidance on the matter. California’s Packaging Extended Producer Responsibility Program: Why Commercial Printers and Mailers AreOfficially in the Conversation For years, environmental compliance lived comfortably upstream – brand owners worried about it, packaging…

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A New Legal Worry: Extended Producer Responsibility Laws

Commercial mail producers have another legal development warranting their attention. What is EPR? Extended Producer Responsibility (EPR) is a policy approach that has gained traction in the last several years. It aims to shift responsibility for the recycling and related post-use costs of packaging and other recyclable goods onto “producers” – a definition that can reach brand-owner retailers. As of…

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Five Tips to Do Something!

– by guest author Christopher O’Brien, President, BCC Software Under the leadership of PMG Louis DeJoy, the USPS® is actively implementing bold and necessary changes to the largest postal delivery network in the world as part of their Delivering For America (DFA) plan. When completed, it will transform an outdated, costly, and inefficient system into an optimized and enhanced integrated…

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Problem-Solving Steps Used by Leading Companies

Printing and mailing operations are examples of custom manufacturing, and companies that are leaders create a culture of problem-solving. McKinsey & Company asserts that when companies actively involve their employees in problem-solving on a daily basis, it leads to increased motivation, improved job performance, enhanced organizational performance, and sets in motion a virtuous cycle.  This approach unlocks immense potential for…

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How Much Does Bad Customer Service Cost?

Working for decades as an industry consultant, I’ve navigated the consolidation of numerous industry associations, including GATF, PIA, NAPL, MFSA, AMSP, and more.  One key lesson emerged: Regardless of the products or services you offer, be it prepress, wide format, print, or mail, the fundamental rule of business success remains – listening and responding to your customers is essential.  Neglecting…

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Best Direct Mail Offers

Direct marketers know the offer you choose to send is extremely important.  Sending the right direct mail offer to the right person drives direct mail ROI.  When you start planning your direct mail offer, your design and target list should correspond to it.  When there is a mismatch between them, your ROI is significantly reduced. To create the best offers…

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Your Playbook is Risking Your Whole Game

The “Three Point Revolution” completely changed basketball.  The size of the court effectively doubled with no more players to cover it.  And every playbook became obsolete.  The same thing has happened to the environment in which your organization operates.  And far too many playbooks haven’t changed at all. Introduction I coach senior executives.  Those coaching sessions always address significant challenges…

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