Beyond the Stamp: How USPS Promotions Supercharge Direct Mail

Join us as Kate Sanders from BCC Software explores how USPS promotions offer more than just postage discounts. In this session, she’ll break down how these programs are designed to add strategic value to your mail campaigns – from increased visibility and digital engagement to stronger ROI. You’ll learn how to plan ahead, align the right promotions with your marketing goals, and understand why it’s more important than ever for MSPs to lean into these offerings.

Kate Sanders recently joined BCC Software as an Omnichannel Product Development Manager, bringing with her a deep passion for bridging innovation and practicality in the mailing industry. Prior to BCC, she spent three years at Lob, where she led the development of their USPS promotions portal, helping customers seamlessly access and benefit from USPS incentives. Now at BCC, Kate is focused on empowering MSPs with the tools, insights, and support they need to take full advantage of USPS promotions and elevate the impact of their mail campaigns.