Promotions to Print: Bringing More Value to Your Customers
September 3 @ 1:00 pm – 2:00 pm EDT
The discussion will focus on how Canon and BCC together help print providers, mailers, and MSPs turn USPS promotions and Informed Delivery into practical, value-added customer solutions. BCC will bring its expertise in postal promotions, eligibility, and execution to helps organizations better understand and communicate the ROI of participating in USPS promotions. Canon will bring the production print, workflow, and customer engagement perspective showing how these capabilities can be positioned earlier in the campaign planning process and connected to broader print and digital marketing strategies.
The conversation will focus on business value: how printers and MSPs can introduce USPS promotions and Informed Delivery during the design phase of a campaign, help customers see the opportunity beyond postage savings, and strategically combine print and digital channels to create more effective, integrated marketing campaigns.
Presented by:
Chris Walker, Senior Solutions Development Executive, Canon: With over 40 years of experience spanning transactional print, direct mail, and commercial publishing environments, Chris has partnered with a diverse range of clients to deliver actionable business insights and architect effective system solutions that drive operational efficiency and growth. He is deeply passionate about helping organizations unlock value through automated workflows and business process development, enabling customers to streamline operations, improve scalability, and maximize the return on their print and communications investments.
Kate Sanders, BCC: Kate Sanders is an Omnichannel Product Development Manager at BCC Software, where she brings a passion for bridging innovation and practicality in the mailing industry. Her work centers on helping organizations incorporate promotions, Informed Delivery, and print-plus-digital strategies into their campaigns to create greater value for their customers and maximize the impact of mail.
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