USPS promotions have become a powerful tool for marketers looking to stretch their budgets and enhance campaign performance, but their value goes well beyond postage discounts. On August 7, Kate Sanders, Omnichannel Product Development Manager at BCC Software, will lead a webinar that dives into how these programs can be leveraged to drive higher engagement, increase impressions, and deliver stronger ROI across direct mail campaigns.
In today’s landscape, it’s not just about reducing costs. It’s about using every available tactic to make mail more strategic, measurable, and aligned with broader marketing goals. USPS promotions offer an opportunity to do just that. By integrating these promotions into campaign planning, mailers can unlock added digital exposure through tools like Informed Delivery, drive customer interaction, and improve overall attribution.
The upcoming session will walk through how these promotions are structured and how mailers can plan ahead to make the most of them. But more importantly, it will center on the unique role of mail service providers (MSPs) in this process. While USPS has focused much of its outreach on mail owners, it’s the MSPs who are actually enabling these campaigns to come to life through handling logistics, ensuring compliance, and acting as strategic advisors to their clients.
BCC Software has been listening closely to its MSP customer base and understands the challenges they face. Many are asking how to register for promotions, how to communicate their value to mail owners, and how to turn these efforts into new revenue opportunities. This webinar will address those concerns directly, offering guidance on both the practical steps of participation and the business case for adopting USPS promotions as part of a standard service offering.
As the mailing industry continues to evolve, MSPs are in a unique position to lead the way in connecting traditional mail with digital marketing outcomes. By leaning into USPS promotions, they can help clients achieve more measurable results while strengthening their own bottom line.
Join the conversation on August 7 to learn how to make the most of these programs and better position your business for long-term growth through smarter, more integrated mail.
Sponsored by BCC Software
