Direct marketers know the offer you choose to send is extremely important. Sending the right direct mail offer to the right person drives direct mail ROI. When you start planning your direct mail offer, your design and target list should correspond to it. When there is a mismatch between them, your ROI is significantly reduced. To create the best offers…
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On March 22, the Postal Regulatory Commission approved a Postal Service proposal, filed November 22, 2023, to add a new Zone 10 to the prices for Priority Mail Express, Priority Mail, and USPS Ground Advantage. The USPS had stated in its filing that, if approved, the new Zone 10 prices would be effective at a future date, but no sooner…
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The “Three Point Revolution” completely changed basketball. The size of the court effectively doubled with no more players to cover it. And every playbook became obsolete. The same thing has happened to the environment in which your organization operates. And far too many playbooks haven’t changed at all. Introduction I coach senior executives. Those coaching sessions always address significant challenges…
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As the Postal Service was accelerating its repurposing and consolidation of mail processing operations, it became known that one facility that would be affected was the Missoula (MT) P&DC. Under the network realignment plan, it would be downgraded to a Local Processing Center, handling only mail destinating in its service area. Outgoing volume would be trucked nearly 200 miles over…
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Under Postmaster General Louis DeJoy, and in conformance with his 10-Year Plan, the Postal Service has obsessively pursued measures to fill trucks and reduce transportation, all in the name of “efficiency.” Initially called “Optimized Collections,” but since renamed the “Local Transportation Optimization,” the initiative’s objective is the same: run only one trip from the processing facility to local post offices…
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Every year in its annual report, the Postal Regulatory Commission provides its estimate of the value of the Postal Service’s monopolies over the delivery of some hard-copy mail and access to the mailbox. At the same time, the PRC estimates the cost to the USPS for its Universal Service Obligation. Both figures are for the prior full fiscal year. On…
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Usually, when the Postal Regulatory Commission allows the Postal Service to conduct a test of a potential new product or service, there’s a finite arc of related events, such as a proposal by the USPS, review by the PRC, and establishment of a test with reporting requirements and specific start and end dates. Over the test period, results are reported…
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As the saying goes, “Success has many parents while failure is an orphan.” To a degree, this may apply to the stillborn negotiated service agreement with Publishers Clearing House that the Postal Service had filed last August 11. That filing was different from other NSAs in that it was for market-dominant mail, not competitive products. As the USPS stated in…
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We thought it important to ring in the New Year by highlighting three legal developments early enough in the year so as to permit enough time to strategically mitigate the risks of failing to comply with these new laws. (We will go into more detail about these developments during our Webinar at 1 pm on February 13, 2024.) CTA First…
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In an unabashed example of creative reinterpretation, the Postal Service has reframed the ongoing changes to its processing and transportation networks as initiatives designed to reduce its carbon footprint. In a lengthy Industry Alert issued February 6, the agency asserted that the environmental benefits flow from elements of Postmaster General Louis DeJoy’s 10-Year Plan, repeating some of his stock criticisms…
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