On Tuesday, April 9, 2024, the USPS filed its Notice of Market-Dominant Price Change with the PRC. As predicted in the March 25 issue of Mailers Hub News (login required), the Postal Service is seeking the maximum possible increase the rate authority will allow. As stated in the filing, “The Postal Service has available approximately 7.8 percentage points of pricing…
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As Postmaster General Louis DeJoy presses on with his Plan to transform the Postal Service’s collection, processing, transportation, and delivery networks, an audit of the first regional processing and distribution center opened under his Plan found a wide variety of problems. The OIG summarized the transition of operations into the new RPDC: “In July 2023, the Postal Service completed the…
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Working for decades as an industry consultant, I’ve navigated the consolidation of numerous industry associations, including GATF, PIA, NAPL, MFSA, AMSP, and more. One key lesson emerged: Regardless of the products or services you offer, be it prepress, wide format, print, or mail, the fundamental rule of business success remains – listening and responding to your customers is essential. Neglecting…
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Direct marketers know the offer you choose to send is extremely important. Sending the right direct mail offer to the right person drives direct mail ROI. When you start planning your direct mail offer, your design and target list should correspond to it. When there is a mismatch between them, your ROI is significantly reduced. To create the best offers…
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