Mailers Hub

UPDATE: State & Federal Privacy Laws
2024-07-09 13:00 - 14:00 (America/New_York)
Hardly a week passes without another state legislature passing another consumer privacy bill, and now proposed federal legislation has begun working its way through Congress. To help sort through the confusion, and keep you up-to-date, our next Mailers Hub webinar will be presented by our legal advisors at Brann & Isaacson. They’ll preview potential federal legislation, in its most recent iteration, review some unique requirements from recently passed privacy laws at the state level, and answer your questions. Be sure to attend so you’ll be as informed as possible on this important topic.

Learn more about the “patchwork of privacy laws”, and their potential impact on you, HERE on the Mailers Hub Newswire.

Mail Tracking, Informed Delivery, & Election Mail
2024-07-30 13:00 - 14:00
There’s an election coming up this year! In fact, there are thousands or elections coming up this year – 1 Presidential election, 435 House of Representatives elections, 34 Senate elections, 11 gubernatorial elections, and countless mayoral, school board, city council, dog catcher, and special elections. Then, each of those elections has multiple candidates, primaries, and on and on. And they almost all generate mail for their campaigns. How do you keep it all straight?

That’s not a rhetorical question – how do you keep it all straight? We’ll show you at 1:00 on July 30.

Political mail is a great opportunity for print and mail service providers but keeping it all organized and tracked is essential – it’s more than a competitive advantage – it’s required. In this timely webinar, SnailWorks’ president Dave Lewis will show you how to use Informed Visibility and Informed Delivery to make political mail manageable and lucrative. Among the topics he’ll be covering:

The political and election mail market – an overview;

Informed Visibility and mail tracking basics;

What campaigns and candidates are looking for from mail tracking;

Organizing multiple campaigns and vendors;

Other related services that political mailers love:Share MailVoter Registration tracking

Informed Delivery

Official election mail and vote by mail opportunities

This will be a fast-moving, information-filled session based on extensive experience with political mail at every level. We will provide actionable information that will help mailers better understand the needs of political mailers, and help campaigns and political consultants use the mail more effectively.

Print Management Seminar Series
2024-08-06 13:00 - 2024-08-08 14:30
UPDATE: Due to scheduling conflicts, this series has been rescheduled to August 6-8, 2024.

Whether you’re a printer that mails, a mailer that also prints, an in-plant operation, or another variation, if your business involves a print operation, then you know how critical proper management of it can be. From having an efficient workflow, and knowing how to improve weak areas, to accurately evaluating performance and maximizing financial opportunities, print shop managers and supervisors need the proper knowledge and tools to operate successfully.

This webinar series is designed with these needs in mind. Over three days, print industry expert Howie Fenton will deliver the information and teach the skills and strategies to help you and your staff keep your print operations at top-level. Whether you’re a seasoned manager looking for insight and to review fundamentals, or new to the print side and getting a handle on setting up your operation, this seminar series will have valuable, actionable information you need. Three sessions, each lasting approximately 90 minutes, will be presented live via Zoom on July 23 – 25, 2024, at 1 PM ET. Attendees will also have access to recordings for two weeks after the live sessions, so that the information may be reviewed and better retained and implemented.

Part 1: Evaluating and Improving Your Print Production WorkflowsPart 2: Benchmarking Performance Against Printing Industry LeadersPart 3: Making More Money With Your Printing Operation

For more information on each of the three seminars, and to register, click below

Hiring & Onboarding Your New Sales Rep
2024-09-17 13:00 - 14:00
Presented by Bill Farquharson, BillFarquharson.com and The Sales Vault

Statistically, your chances of successfully onboarding a sales rep are not good. Potential success and failure is part your responsibility and part theirs. But before the ad goes in the Help Wanted pages/website, there is work to do to prepare. In this webinar, we’ll focus on what needs to happen ahead of the hire in order to mitigate risk and improve the chances of success. We will delve into the essential groundwork required before bringing a new sales rep on board to ensure their success and your company’s growth.

In this webinar, you will learn:

• The compelling case for hiring a sales rep and its impact on your business.

• Insights into why sales reps fail and the key factors that lead to their success.

• The critical steps your business needs to take to be fully prepared for this significant addition to your team.

• Valuable tips for equipping yourself to be an effective sales manager.

USPS News and Town Hall
2024-10-15 13:00 - 14:00
The USPS may have skipped this rate filing, but there is still plenty of news to talk about. In addition to discussing the latest developments with the Postal Service, we’ll dedicate time to take any questions you may have about the USPS, mailing, and more. Registration is free and open to all.

Presented by Leo Raymond, Mailers Hub

Unlocking Postal Intelligence - The 2025 USPS Promotions
2024-11-12 13:00 - 14:00
Presented by Lori Joyner-Swetlin, Grayhair Software

2025 is right around the corner, and the time is NOW to prepare for upcoming USPS Mailing Promotions. Why? These five promotions can not only drive real savings in postage costs with their discounts, they can also increase customer engagement and conversion, improving results. But to maximize the benefits of the promotions, you need to know how to qualify and participate. In this session, Lori Joyner-Swetlin of Grayhair Software will cover the how, when, and why of 2025 USPS Promotions – and more – that will help prepare you for success!

Informed Delivery
2024-12-03 13:00 - 14:00
Presented by Lori Swetlin, Grayhair Software

A New Legal Worry: Extended Producer Responsibility Laws
2025-01-09 13:00 - 14:00
Extended Producer Responsibility (click to read more) is a policy approach that has gained traction, aiming to shift responsibility for recycling and related post-use costs of packaging and other recyclable goods away from consumers or governments and onto “producers” – a definition that affects direct mailers and brand-owner retailers. EPR laws have gone into effect in several states, obligations are beginning to ramp up, and penalties can be costly. Given all this, along with the broad scope of “producers” and “covered materials” under many of these laws, it is important to determine if and/or how your business is subject to these requirements BEFORE you run afoul of them.

Presented by our trusted advisors at Brann & Isaacson. Register today!

Subscriber Registration(log in required)

Non-Subscriber Registration

This webinar is FREE for Mailers Hub subscribers. Non-subscribers can register for a single $25 fee per company. To learn more about this update to Mailers Hub webinar registration for 2025, please click HERE.

Service Standard Changes
2025-02-20 13:00 - 14:00
USPS Service-ish Standards. Just How Long Should It Take?

How long does it take for a piece of mail to be delivered? How long should it take? How long will it take next month? Next year?

Understanding how mail moves and how long it takes to be delivered is essential. The Postal Service has service standards, of course, but what do those really mean? Are they a suggestion or a goal? And now the Postal Service is planning a complex new set of service standards. Will that impact commercial mailers?

We’ll look at those questions and more with Dave Lewis, President of SnailWorks. Dave and SnailWorks measure the performance of billions of pieces of mail and have a unique insight into how mail moves and what new service standards can mean.

Dave will join us for a webinar on Postal Service performance now and where it’s headed. Among the things he will be covering:

A snapshot of service performance today;

Insights into where mail may get delayed and what causes the delays;

The new service standards, and how they will work;

The difference between 5D and 3D service standards;

What mailers can do to optimize service and manage their customers’ expectation.

Dave will be joined by Leo Raymond, Commissar of Mailers Hub, for his unique insights into what’s going on inside the Postal Service. If you care when mail gets delivered, you should make a point of joining us. If you don’t care, then we are very jealous.

Subscriber Registration(Log In Required)

Non-SubscriberRegistration

Unlock the Power of Informed Delivery
2025-03-13 13:00 - 14:00
Calling all Marketing & USPS Mailing Professionals! Ready to elevate your direct mail strategy? Join us for an exciting and informative webinar where we’ll dive into the latest updates on USPS Informed

Why You Should Attend:✅ Learn how Informed Delivery can boost response rates and ROI✅ Discover best practices for creating interactive, trackable mail campaigns✅ Gain inspiration from real-world success stories and expert insightsDelivery—an innovative tool that connects physical mail with digital engagement.

Host Lori Joyner-Swetlin, a USPS mail expert dedicated to making your mail impactful! An industry leader who knows how to harness USPS mailing data for marketing success.Whether you’re new to Informed Delivery or seeking fresh strategies, this webinar is packed with actionable insights you won’t want to miss.

Subscriber Registration(Log In Required)

Non-SubscriberRegistration

Making the Move to Production Inkjet
2025-06-19 13:00 - 14:00
Presented by Ed Wong, Specialist, CSG Production Marketing, Canon USA

Industry analysts have portrayed production inkjet as the technology that is displacing offset and toner production print volumes. While many have adapted production inkjet to produce direct mail, transactional documents, books, and marketing collateral, there are considerations that you need to be aware of before making the investment. This webinar reviews:

Today’s market challenges

The benefits of inkjet technology

When it could make sense to invest in production inkjet

Print applications that could benefit from migrating to production inkjet

Questions that should be asked as your company considers production inkjet

Registration for this webinar is FREE for everyone!

REGISTER NOW

Sponsored by Canon

Unlock the Hidden Power of Remittance Mail
2025-06-26 13:00 - 14:00
Unlocking the Hidden Power of Remittance Mail – Discover the Future of USPS Postal Intelligence

REGISTER NOW

Is your organization still treating postage as a cost center? It’s time to flip the script.

Join industry experts from GrayHair Software for a high-impact webinar that reveals how remittance mail—those envelopes your customers return with payments and forms—can become a strategic asset in today’s rapidly evolving USPS landscape.

You’ll learn:

How to transform your reply mail into real-time business intelligence

What the new IMbA (Intelligent Mail barcode Accounting) system means for your operations and bottom line

Why optimizing Business Reply Mail (BRM) and Qualified BRM (QBRM) is crucial now

How USPS Promotions in 2025 can help you save up to 6% on postage

How daily remittance data feeds can help improve cash flow, client satisfaction, and compliance

Plus: Discover how USPS changes under Delivering for America are impacting delivery times, remittance float, and return mail rates—and what you can do about it.

This webinar is essential for:

Financial services and insurance operations leaders

Utilities and nonprofit billing managers

Compliance officers

Mail operations teams

Marketing and customer experience strategists

$$$ Don’t miss your chance to turn everyday mail into business gold. $$$

REGISTER NOW

Presented by Lori Joyner, Postal Solutions Leader, GrayHair Software

Expert in USPS solutions, ensuring accurate mail addressing and data-driven outcomes

Public speaker on USPS topics, including Informed Delivery, Address Quality, and Promotions

Contributed to the creation of the Electronic Return Receipt for Certified Mail

Represented Pitney Bowes in the Ohio Supreme Court, leading to nationwide implementation

Key contributor to the development of the vote-by-mail ballot manager solution

Recognized authority in Vote-by-Mail systems

State Income Tax for Direct Mailers
2025-07-17 13:00 - 14:00
If you thought income tax was just a numbers game, think again. States are getting creative (and assertive) with how they decide what slice of your income they get to tax, and the rules are changing fast. Martin Eisenstein and Jamie Szal, partners at our counsel, Brann & Isaacson, are back to shed light on the ins and outs of state income tax for direct mailers. They will discuss the issues and opportunities in this area, including nexus, separate vs. combined reporting, sourcing, and throwback/throwout rules. This webinar will also unpack the sneaky way some states are applying sales-tax-style logic to income tax, and how that could put long-standing federal protections (hello, P.L. 86-272) at risk. It’s tax talk, but for mailers—and yes, we’ll keep it lively.

Subscriber Registration(Login Required)

Non-SubscriberRegistration

Beyond the Stamp: How USPS Promotions Supercharge Direct Mail
2025-08-07 13:00 - 14:00
Join us as Kate Sanders from BCC Software explores how USPS promotions offer more than just postage discounts. In this session, she’ll break down how these programs are designed to add strategic value to your mail campaigns – from increased visibility and digital engagement to stronger ROI. You’ll learn how to plan ahead, align the right promotions with your marketing goals, and understand why it’s more important than ever for MSPs to lean into these offerings.

Kate Sanders recently joined BCC Software as an Omnichannel Product Development Manager, bringing with her a deep passion for bridging innovation and practicality in the mailing industry. Prior to BCC, she spent three years at Lob, where she led the development of their USPS promotions portal, helping customers seamlessly access and benefit from USPS incentives. Now at BCC, Kate is focused on empowering MSPs with the tools, insights, and support they need to take full advantage of USPS promotions and elevate the impact of their mail campaigns.

Subscriber Registration(Log in required)

Non-subscriberRegistration

Industry Update
2025-09-04 14:00 - 15:00
Presented by Leo Raymond, Mailers Hub, and Mark Fallon, The Berkshire Company.

Please note the start time!

More information coming soon.

From Problem to Profit: How Commercial Mailers Are Automating Workflows to Cut Costs
2025-09-25 13:00 - 14:00
Presented by Bernard Fedor and Jean Renier, Assurety Consulting

Workflow is a place where costs hide. Eliminating steps, or making steps more efficient can help complete jobs faster and at a lower cost. Automating workflow is the objective, but not one that’s always easy to reach. For some ideas, join us Thursday for our free webinar From Problem to Profit: How Commercial Mailers Are Automating Workflows to Cut Costs, presented by Jean Renier and Bernie Fedor from our sponsor Assurety Consulting.

USPS Outlook: Future Rate Changes
2025-10-16 13:00 - 14:00
Presented by Sharon Owens, Vice President, Pricing and Costing, USPS

The good news is that there won’t be a price increase in January, but the bad news is that there will be one in July 2026. There were structural changes that had been planned for January as well, and those – plus others – may now be happening in July. The best person to speak about this is Sharon Owens, USPS VP for Pricing and Costing, who will be speaking on our webinar this Thursday at 1pm. To learn what’s ahead, register for the webinar now.

The Leaders Connect Mentorship Program
2026-02-05 13:00 - 14:00
Welcome to Leaders Connect! Leaders Connect is a mentorship program designed to equip future leaders in the mailing and shipping industry with the knowledge they need to succeed. Rising stars from the industry will join as Mentees and be connected with experienced Mentors, who can guide them with their expertise. This is an exciting opportunity for emerging leaders to learn from the best, expand their network, and position themselves for career growth.

This webinar will introduce you to Leaders Connect from three perspectives involved: 1. The Business Owner: Dina Kessler, Kessler Creative 2. A Leader’s Connect Mentee: Jordan Jolly, SnailWorks 3. A Leader’s Connect Mentor from a large organization: Bob Rosser, IWCO Moderator: Paula Stoskopf, JapsOlson

Mentorship is a critical component of succession planning and career growth. Leaders Connect brings together experienced industry professionals and emerging talent across direct mail and print to share knowledge, build leadership skills, and strengthen our industry’s future. Mentors play a vital role in preserving institutional knowledge and developing bench strength, while mentees gain insight into how mail, packages, data, and digital communication intersect. Whether you are preparing future leaders or growing your own career, Leaders Connect offers a meaningful way to engage, connect, and lead.

Registration is FREE – whether you have knowledge to gain, knowledge to share, or would like to introduce this program to your business, this is a can’t-miss webinar! Click below to join us Thursday at 1 pm ET.

2026 USPS Promotions: Strategy, Savings, & Smarter Mail
2026-02-19 13:00 - 14:00
The USPS 2026 Promotions are packed with opportunity — but making sense of the programs, stacks, and strategy can be overwhelming. That’s where this fast-paced, insight-rich session comes in.

Whether you’re a mail service provider, printer, nonprofit, or marketer, this webinar will help you:

Break down each 2026 promotion (what’s new, what’s changed)

Understand how to stack discounts (up to 12% in some cases!)

Learn how Informed Delivery and sustainability bonuses can boost ROI

See how real math models can help you prove value to your clients

Explore strategic use cases for catalogs, First-Class mail, and emerging tech

You’ll walk away with practical, client-facing examples and a fresh perspective on how smart campaign planning can offset postage increases, deepen relationships, and position your shop for growth in 2026.

This isn’t just a “read-the-rules” session — it’s about using promotions as a strategy, not just a discount.

Presented by Lori Joyner-Swetlin, founder of Holon Insights, a consulting practice focused on making print, data, and automation smarter (and more useful). You’ve probably seen her present USPS promotions before — now she’s bringing a new framework designed to help you pull more value from every piece of mail.

📦 Bring your questions, your curiosity, and your favorite client challenge.

The Future of AI and Mail: Making It Work For You
2026-04-23 13:00 - 14:00
Join Sharick Mirza, CEO & Founder of Assurety Consulting & Solutions, on April 23, 2026, at 1:00 PM for a practical discussion on what AI really means for the future of mail and distribution.

In this session, attendees will discover how organizations can:

• Build the right foundation for successful AI adoption

• Connect operational data for better visibility and smarter decisions • Use AI in practical, measurable ways across mail and distribution workflows

• Reduce uncertainty, improve performance, and prepare for what’s next A must-attend session for mailers ready to move beyond the hype and into real-world transformation.

Cybersecurity: Keeping the USPS and Your Data Secure
2026-05-14 13:00 - 14:00
Cybersecurity at the USPS means protecting one of the largest information and operational technology infrastructures in the world. Considering they’re protecting a network with over 640,000 employees, thousands of facilities containing computers, equipment, phones and more, plus endpoints at every laptop and mobile phone their customers use – including yours – it’s a daunting task. Today’s mail and shipping environment is no longer just about delivery — it’s about safeguarding a complex, interconnected ecosystem. This session explores how the Postal Service is moving beyond traditional security models to protect people, mail, and packages from modern threats. At the center of this work is trust — the confidentiality, integrity, and availability of the mail, the systems that support it, and the people who rely on it. Learn more about what the USPS is doing to keep your data safe, and how you can do the same.

Presented by Heather L. Dyer, Chief Information Security Officer, USPS
